Spend is rising, but the business is not seeing the benefit
Ad platforms report conversions and strong results, but sales, leads or profit are not growing with spend.
Independent review
Advertising and analytics review
I’ll review how your advertising budget is being spent, whether your data can be trusted, and what is holding back leads or sales. You’ll receive the key findings and a clear action plan.
One advertising platform + GA4
Results in 1–3 business days
€200
Request a review
Platforms
- Google Ads
- Meta Ads
- TikTok Ads
- GA4
When to review your advertising system
Common situationsA review is useful not only when advertising stops working. It helps determine whether the data can be trusted, where the budget is really going, and which changes should come first.
The reports are hard to trust
Google Ads, Meta Ads, GA4 and the CRM report different results, while unclear goals or attribution can distort actual performance.
Results changed without a clear reason
Leads or sales have fallen and acquisition costs have risen, but the reports do not clearly explain what happened.
You want to increase the budget
Before scaling, it is important to confirm that results are being measured correctly and that higher spend will not simply amplify existing problems.
What the review covers
Account setup
Whether your ad platform, website and GA4 are connected correctly and the right events are being tracked.
Advertising performance
How the budget is allocated, which campaigns drive results, and where spend is being wasted.
Analytics and attribution
Whether differences between platforms are within a reasonable range or are distorting your view of performance.
Growth opportunities
What to fix before increasing the budget.
Review findings
Clear and practical
01What was found
02Why it matters
03What to do
FIRSTPriority fixes
NEXTMeasure the impact
THENThe next step
Example report structure.
What you receive
Up to 5 key findings
Only what genuinely affects performance.
Supported by data
Figures, examples and screenshots.
A clear action plan
What to fix first and what to do next.
How the review works
Your request
Share your website, ad platform and a brief description of what you need. If you are still planning the launch, I can also recommend which channels to prioritise and which markets to target.
Access and payment
Once we agree the scope, you pay €200 and provide read-only access. If needed, we can sign an NDA. Your data remains confidential and is used only for the review.
Action plan
Within 1–3 business days, you’ll receive the findings and a prioritised list of steps to address any issues.
Need several advertising channels or the entire system reviewed? The scope and price are agreed separately. Discuss a broader review →
A clear starting point
There is no need to choose between several packages. We start with one advertising platform and its analytics to identify what genuinely needs attention.
Independent Advertising & Analytics Review
An independent review of one advertising platform and its related analytics.
€200
1–3 business days once access and data are available
- Google Ads, Meta Ads or TikTok Ads;
- GA4 and measurement setup;
- goals, conversions and optimisation signals;
- advertising spend efficiency;
- up to 5 key findings;
- a written action plan;
- a prioritised sequence of next steps;
- a technical appendix, if required.
The review does not include changes to settings, campaign setup or ongoing ad management. Calls are optional.
Request a review — €200
Need a broader review?
If you need several ad platforms, your website, your agency’s work or the entire performance system reviewed, describe the task in the form. I’ll recommend the right scope and provide a separate quote.
Request a broader review
Who will work on your project
I’m Dmitro. For more than 15 years, I’ve worked across digital advertising, analytics and performance marketing, helping companies identify what stops their advertising from delivering the results they expect.
My core expertise covers Google Ads, Meta Ads, TikTok Ads and Google Analytics 4. Years of hands-on work across projects of different sizes—including experience at one of Latvia’s leading media agencies—allow me to assess the entire advertising system, not just individual campaigns.
Because the review is independent, I’m not trying to sell you campaign setup or ongoing management. My job is to assess the current system objectively, highlight what works, identify weak points and give you practical recommendations.
Professional Certifications
FAQ
What is included in the €200 review?
One advertising platform—Google Ads, Meta Ads or TikTok Ads—together with GA4 and the available business data. You’ll receive up to five key findings and a written action plan.
Do I need to join a call?
No. The entire review can be completed asynchronously. If anything needs clarifying, we can handle it by email or WhatsApp. A call is available, but not required.
What will I receive after the review?
The main deliverable is a concise action plan: what was found, why it matters and what to do next. A technical appendix for your specialist can be added if needed.
What access will be required?
Read-only access to the selected advertising platform and GA4 is usually enough. If access cannot be provided, part of the review can be completed using exports and agreed screenshots.
Will you change any advertising settings?
No. The review is completed without changing campaigns, goals or analytics. You decide which recommendations to implement and who should carry out the work.
What if an agency already manages the advertising?
That is a common situation. An independent review gives you an evidence-based assessment of the current setup without requiring you to change providers.
What if the problem is not in the advertising?
That is still a useful result. The report will highlight if the data points to issues with analytics, the website, the offer, the funnel or a business process. A full review of those areas is not included in the basic service.
Can several advertising platforms be reviewed?
Yes, but that falls outside the basic €200 review. Describe the platforms and the task in the form, and I’ll recommend the appropriate scope.
Let’s talk about your project
Briefly describe your situation and I’ll recommend the right format: a €200 review of one advertising platform and GA4, or a broader review covering several channels and analytics.
What happens next?
I’ll personally reply to your message, ask a few questions and explain how the audit works. The initial conversation is free.